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benchmarkedx.com

Klaviyo audits for Shopify & DTC brands

Email should drive 40–50% of your store’s revenue.

Most brands we look at are nowhere near that — and don’t know it. We’ll audit your Klaviyo account for free, show you exactly where you stand against benchmark, and hand you a 60-day roadmap to close the gap.

Get your free audit
See what's inside

No retainer pitch. Delivered in 48 hours. The roadmap is yours either way.

●  REC · SAMPLE AUDIT WALKTHROUGH

Sample audit — DTC skincare brand

KLAVIYO · SHOPIFY PLUS · $220K/MO

Case study

What "benchmarked" looks like in a real account.

SHOPIFY · 125 DAYS

TOTAL STORE REVENUE

$207,628

→

$564,748

KLAVIYO-ATTRIBUTED REVENUE

$80,937

→

$255,760

EMAIL % OF TOTAL REVENUE

39.0%

→

45.29%

The story

“A seven-flow Klaviyo system generated $212,428.50 and turned email into 45.29% of total store revenue.”

The account needed a complete lifecycle system to convert and recover more of its existing Shopify traffic. I built and optimized seven Klaviyo flows covering welcome, lead nurture, browse abandonment, site abandonment, cart recovery, checkout recovery, and post-purchase.

Across 125 days, flows generated $212,428.50—83.06% of all Klaviyo-attributed revenue—while total store revenue increased by 172%.

— Performance summary, April 1–August 3, 2026

View case study →
How it works

Three steps. One of them is yours.

Step 1 — You (2 minutes)

Share your numbers

Fill in the short form below, or grant temporary view-only Klaviyo access if you want the deeper version. No passwords, no commitments.

Step 2 — Us (48 hours)

We run the audit

We benchmark your account against the ranges above, find what’s missing or misfiring, and rank every issue by revenue impact.

Step 3 — Together (20 minutes)

Walkthrough call

We walk you through the findings and hand over the 60-day roadmap. What you do with it — DIY, your team, or us — is entirely up to you.

Recent work

Klaviyo accounts we've moved off the floor.

A slice of recent audits and 60-day roadmaps. Every number below was pulled directly from the client’s Klaviyo dashboard — not a case-study template.

Fireplace · Shopify

7-day

Luxury Fireplace

Built a complete Klaviyo lifecycle system from scratch, turning existing Shopify traffic into $15,092 in attributed revenue within 7 days.

Rev growth

+1,173%

ATTriv. REVENUE

$15,092

REVENUE SHARE

39.49%

WELCOME SERIES

CART RECOVERY

LIST GROWTH

VIEW CASE →

SKINCARE · SHOPIFY

7 FLOWS

UK Skincare Brand

Rebuilt the brand’s retention system from scratch after £15K+ in Meta ad spend, helping Klaviyo generate 66% of total store revenue.

KLAVIYO GROWTH

+475%

REVENUE SHARE

66%

FLOWS LIVE

7

FLOW STRATEGY

FIGMA DESIGN

RETENTION

VIEW CASE →

Wellness · Shopify

New build

Amazon → Shopify

Amazon wellness brand launching on Shopify with zero email infrastructure. Built the entire Klaviyo ecosystem from scratch.

Flows
0 → 9
Coverage
None → Full
Platform
Amazon → Shopify
Flows

Lifecycle

Architecture
VIEW CASE →
What we check first

Three numbers tell us if your Klaviyo account is leaking revenue.

You don’t need a 40-page report to know something’s wrong. These three metrics expose 90% of the problems we find — and you can sanity-check them yourself right now.
Email + SMS share of revenue
40–50%
Healthy range
Under 20% is a critical red flag. It usually means core flows are missing or your list is barely being worked — not that email doesn’t work for your niche.
Flow vs. campaign revenue split
40 / 60
Target balance, either direction
An 80/20 lean in either direction means one engine is doing all the work. Not sure what your split is? That alone tells us where to look first.
Average campaign open rate
< 30%
Below the floor
Under 30% points to list hygiene, deliverability, or segmentation problems. Well-run accounts sit closer to 50%.
The offer

A free audit. A 60-day roadmap. That's it.

This isn’t a teaser with the useful parts held back for a sales call. You get the full diagnosis and the full plan — specific enough that your team could execute it without us.
Free · 48-hour turnaround

The Klaviyo Audit

→

 Every core flow reviewed — welcome, abandoned cart & checkout, browse abandonment, post-purchase, win-back

→

Your email/SMS revenue share benchmarked against the 25–55% healthy range

→
Flow vs. campaign split analysis, with the imbalance quantified
→
Deliverability & open-rate check against the 30% floor
→
Issues ranked by revenue impact, not by how easy they are to fix
Yours to keep, with or without us

The 60-Day Roadmap

Days 1–14

Stop the bleeding

Ship or fix the highest-ROI flows first — the ones recovering revenue you’re currently losing every single day.
Days 15–40

Build the engine

Complete flow coverage, fix deliverability and list hygiene, rebalance flow vs. campaign revenue.
Days 41–60

Compound it

Campaign cadence, segmentation, and testing structure that pushes email toward its healthy share of revenue.
Claim your free audit
Limited to a handful of audits per week — they’re done by hand, not by a tool.
Straight answers

The questions you're already asking.

Why is it free?

Because it’s the best sales pitch we have. Some brands take the roadmap and run it themselves — genuinely fine. Enough of them look at the work involved and ask us to do it that the math works out.

Is this just a pitch deck in disguise?

No. The audit names specific flows, specific numbers, and specific fixes in your account. If it reads like a brochure, don’t book the call.

What if my account is actually in good shape?

Then we’ll tell you that, show you where you sit against benchmark, and you’ll have independent confirmation your setup is solid. That happens — just not often.

What do you need from me?

At minimum: five numbers you can pull from your Klaviyo dashboard in about two minutes. Not sure is an acceptable answer — it’s diagnostic in itself.

Who is this for?

Shopify and DTC brands already running Klaviyo who suspect it should be doing more. If you haven’t set up Klaviyo yet, this isn’t the right starting point.

Who is BenchmarkedX?

A Klaviyo-only email marketing agency for Shopify and DTC brands. One channel, done properly.

Get started

Find out where your account really stands.

Free audit, 48-hour turnaround, 60-day roadmap included. The worst case is you learn your setup is fine.

Case study

What a $255K Klaviyo retention engine looks like in a real account.

SHOPIFY · 125 DAYS

Email % of revenue

39% → 45.29%

I built and optimized the brand’s Welcome, Lead Nurture, Browse, Site Abandonment, Cart, Checkout, and Post-Purchase flows. Together, the flows produced 83.06% of all Klaviyo revenue, helping total store revenue grow to $564,748.35.

Skincare· Shopify · 7 FLOWS

UK Skincare Brand

A complete Klaviyo retention system designed in Figma and built from scratch, helping email generate 66% of total store revenue.

KLAVIYO GROWTH

+475%

REVENUE SHARE

66%

FLOWS LIVE

7

The challenge

The brand had spent more than £15K on Meta ads, but there was no retention system in place. New visitors were not properly nurtured, and high-intent shoppers were leaving without automated follow-up.

What we did
  • Audited the Shopify, Meta, and Klaviyo setup
  • Identified gaps across acquisition, tracking, and retention
  • Designed all email templates in Figma for brand consistency
  • Built and launched seven automated Klaviyo flows
  • Added A/B testing to the Abandoned Cart flow
  • Created separate recovery journeys for product, cart, checkout, and browse abandonment
Outcome

Klaviyo-attributed revenue increased by 475% compared with the previous period. Email went on to generate 66% of total store revenue, giving the brand a complete retention system that could convert more of its existing traffic.

SYSTEM SIZE

7 live flows
Stack
KlaviyoRechargeShopify
Focus
FLOW STRATEGY EMAIL DESIGN CART RECOVERY
Wellness · Shopify New build

Amazon → Shopify

Amazon wellness brand launching on Shopify with zero email infrastructure. Built the entire Klaviyo ecosystem from scratch — nine flows covering the full DTC lifecycle.
Flows
0 → 9
Coverage
None → Full
Platform
Amazon → Shopify
The challenge

A reputable Amazon brand making the leap to Shopify had zero email infrastructure in place. No flows, no retention system, no way to own their customer relationships.

What we did
  • Pop-up — capture & segment new visitors from first touch
  • Welcome Flow — brand intro, value prop, first-purchase conversion
  • Abandoned Cart + Product Abandoned — multi-touch recovery sequences
  • Abandoned Checkout — last-mile recovery with urgency escalation
  • Post Purchase — retention, education & cross-sell journey
  • Review Request — automated UGC & social proof engine
  • Reorder Flow — repurchase triggers for repeat revenue
  • Winback Flow — re-engagement for lapsed customers
Outcome

Built their entire Klaviyo ecosystem from scratch — designed for DTC from day one. Every flow was strategy-first: mapped to the customer lifecycle, designed in Figma for brand consistency, and built with conversion logic baked in — not bolted on.

Duration
—
Stack
KlaviyoShopifyFigma
Focus
FlowsLifecycleArchitecture

Fireplace · SHOPIFY · 7-day window

Luxury Fireplace​

A complete Klaviyo flow and list-growth system built from scratch, generating $15,092 in attributed revenue during its first 7 days.

EMAIL REV. GROWTH

+1,173%

ATTRIBUTED REVENUE

$15,092

REVENUE SHARE

39.49%

The challenge

The brand had active Shopify traffic but no lifecycle email system. Visitors were not being captured, and product viewers, cart abandoners, and checkout abandoners received no automated follow-up.

What we did
  • Built a Welcome Series that generated $11,606 in week one
  • Launched Browse Abandonment, recovering $1,757
  • Built Abandoned Cart and Abandoned Checkout sequences
  • Created mobile and desktop popups that captured 582 subscribers, with up to a 5.8% submit rate
  • Prepared a Site Abandonment flow for launch
Outcome

Within 7 days, Klaviyo generated $15,092 in attributed revenue, a 1,173% increase from the previous period. Flows produced 100% of Klaviyo-attributed revenue, email reached 39.49% of total store revenue, and overall store revenue increased by 279%.

Duration
7 days
Stack
KlaviyoShopifyFigma
Focus
Welcome Series Cart RecoveryList Growth