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SHOPIFY · 125 DAYS
Email % of revenue
39% → 45.29%
I built and optimized the brand’s Welcome, Lead Nurture, Browse, Site Abandonment, Cart, Checkout, and Post-Purchase flows. Together, the flows produced 83.06% of all Klaviyo revenue, helping total store revenue grow to $564,748.35.
Skincare· Shopify · 7 FLOWS
A complete Klaviyo retention system designed in Figma and built from scratch, helping email generate 66% of total store revenue.
KLAVIYO GROWTH
+475%
REVENUE SHARE
66%
FLOWS LIVE
7
Gallery
The brand had spent more than £15K on Meta ads, but there was no retention system in place. New visitors were not properly nurtured, and high-intent shoppers were leaving without automated follow-up.
Klaviyo-attributed revenue increased by 475% compared with the previous period. Email went on to generate 66% of total store revenue, giving the brand a complete retention system that could convert more of its existing traffic.
SYSTEM SIZE
A reputable Amazon brand making the leap to Shopify had zero email infrastructure in place. No flows, no retention system, no way to own their customer relationships.
Built their entire Klaviyo ecosystem from scratch — designed for DTC from day one. Every flow was strategy-first: mapped to the customer lifecycle, designed in Figma for brand consistency, and built with conversion logic baked in — not bolted on.
Fireplace · SHOPIFY · 7-day window
A complete Klaviyo flow and list-growth system built from scratch, generating $15,092 in attributed revenue during its first 7 days.
EMAIL REV. GROWTH
+1,173%
ATTRIBUTED REVENUE
$15,092
REVENUE SHARE
39.49%
The brand had active Shopify traffic but no lifecycle email system. Visitors were not being captured, and product viewers, cart abandoners, and checkout abandoners received no automated follow-up.
Within 7 days, Klaviyo generated $15,092 in attributed revenue, a 1,173% increase from the previous period. Flows produced 100% of Klaviyo-attributed revenue, email reached 39.49% of total store revenue, and overall store revenue increased by 279%.