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Case study

What a $255K Klaviyo retention engine looks like in a real account.

SHOPIFY · 125 DAYS

Email % of revenue

39% → 45.29%

I built and optimized the brand’s Welcome, Lead Nurture, Browse, Site Abandonment, Cart, Checkout, and Post-Purchase flows. Together, the flows produced 83.06% of all Klaviyo revenue, helping total store revenue grow to $564,748.35.

Skincare· Shopify · 7 FLOWS

UK Skincare Brand

A complete Klaviyo retention system designed in Figma and built from scratch, helping email generate 66% of total store revenue.

KLAVIYO GROWTH

+475%

REVENUE SHARE

66%

FLOWS LIVE

7

The challenge

The brand had spent more than £15K on Meta ads, but there was no retention system in place. New visitors were not properly nurtured, and high-intent shoppers were leaving without automated follow-up.

What we did
  • Audited the Shopify, Meta, and Klaviyo setup
  • Identified gaps across acquisition, tracking, and retention
  • Designed all email templates in Figma for brand consistency
  • Built and launched seven automated Klaviyo flows
  • Added A/B testing to the Abandoned Cart flow
  • Created separate recovery journeys for product, cart, checkout, and browse abandonment
Outcome

Klaviyo-attributed revenue increased by 475% compared with the previous period. Email went on to generate 66% of total store revenue, giving the brand a complete retention system that could convert more of its existing traffic.

SYSTEM SIZE

7 live flows
Stack
KlaviyoRechargeShopify
Focus
FLOW STRATEGY EMAIL DESIGN CART RECOVERY
Wellness · Shopify New build

Amazon → Shopify

Amazon wellness brand launching on Shopify with zero email infrastructure. Built the entire Klaviyo ecosystem from scratch — nine flows covering the full DTC lifecycle.
Flows
0 → 9
Coverage
None → Full
Platform
Amazon → Shopify
The challenge

A reputable Amazon brand making the leap to Shopify had zero email infrastructure in place. No flows, no retention system, no way to own their customer relationships.

What we did
  • Pop-up — capture & segment new visitors from first touch
  • Welcome Flow — brand intro, value prop, first-purchase conversion
  • Abandoned Cart + Product Abandoned — multi-touch recovery sequences
  • Abandoned Checkout — last-mile recovery with urgency escalation
  • Post Purchase — retention, education & cross-sell journey
  • Review Request — automated UGC & social proof engine
  • Reorder Flow — repurchase triggers for repeat revenue
  • Winback Flow — re-engagement for lapsed customers
Outcome

Built their entire Klaviyo ecosystem from scratch — designed for DTC from day one. Every flow was strategy-first: mapped to the customer lifecycle, designed in Figma for brand consistency, and built with conversion logic baked in — not bolted on.

Duration
Stack
KlaviyoShopifyFigma
Focus
FlowsLifecycleArchitecture

Fireplace · SHOPIFY · 7-day window

Luxury Fireplace​

A complete Klaviyo flow and list-growth system built from scratch, generating $15,092 in attributed revenue during its first 7 days.

EMAIL REV. GROWTH

+1,173%

ATTRIBUTED REVENUE

$15,092

REVENUE SHARE

39.49%

The challenge

The brand had active Shopify traffic but no lifecycle email system. Visitors were not being captured, and product viewers, cart abandoners, and checkout abandoners received no automated follow-up.

What we did
  • Built a Welcome Series that generated $11,606 in week one
  • Launched Browse Abandonment, recovering $1,757
  • Built Abandoned Cart and Abandoned Checkout sequences
  • Created mobile and desktop popups that captured 582 subscribers, with up to a 5.8% submit rate
  • Prepared a Site Abandonment flow for launch
Outcome

Within 7 days, Klaviyo generated $15,092 in attributed revenue, a 1,173% increase from the previous period. Flows produced 100% of Klaviyo-attributed revenue, email reached 39.49% of total store revenue, and overall store revenue increased by 279%.

Duration
7 days
Stack
KlaviyoShopifyFigma
Focus
Welcome Series Cart RecoveryList Growth